our mission

Cool Beans is not a vegan newsletter. We’re here to help you discover and make food that maximizes your satisfaction and minimizes your impact. Eating a plant-based diet is far gentler on the environment than mainlining bacon, but we get that it’s not realistic for everyone to go vegan—and that there are animal products that don’t actively wreck the planet, too. We serve up the recipes, techniques, and hero ingredients that add up to a delectable plant- (and planet-) forward diet. 

the numbers

We don’t all have to go plant-based to make a huge dent in greenhouse gas emissions. In fact, if half the world limited itself to 57 grams of animal protein per day, that would add up to a 65-gigaton reduction in carbon by 2050. In the U.S., where the average person’s per-diem animal-protein intake is north of 75 grams, we produce one-tenth that every year. 

our story 

Cool Beans is brought to you by one5c, a weekly climate-action newsletter that explores how tweaks to everyday life—how we commute, eat, shop, stay cool, or get loud—can add up to big, planet-saving change. one5c was founded in 2021 by Joe Brown, a veteran science and tech journalist who ditched corporate media to focus on the only story that matters: the environment. 

In May 2023, one5c was acquired by Fragment Media and began the work of expanding a one-man-band newsletter into the go-to resource for living a climate-fixing existence. Brown now serves as one5c’s Publisher, and Corinne Iozzio, also a veteran science and tech journalist, is its Editor-in-Chief. The duo launched Cool Beans in June 2023, and tapped Gabriella Vigoreaux as its inaugural writer.